How it works

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MYTH: Changing products often makes curls healthier or look better.

Truth: Curls need a foundation of hydration and moisture, which is not as important for straight hair. Without these, curls can go flat, dull, or frizzy. Using the same high-quality products designed for curls helps maintain this balance for beautiful curls.

Bonus, the results improve over time.

Curls and waves can become more defined, softer and more manageable. Healthier. Beautiful.

Products designed together work better together.

Have you ever combined two products in your hand or in your hair, only to get clumping? This means the ingredients don't play well together. Sets and product lines are tested together to ensure they work well together.