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Our Ingredients

Cleansing & Conditioning

Did you know a curl friendly shampoo & conditioner can help your curls form better? We offer shampoo with the best ingredients for hair — that balances pH and won't strip natural oils, followed by a conditioner that helps to regulate hydration and strengthen hair.

Ingredient type:
sulfate free cleanser
Benefits
gentle cleansing, shine
Ingredient type:
sulfate free cleanser derived from coconut
Benefits
surfactant, gentle cleansing, boosts lather
Ingredient type:
sulfate free cleanser
Benefits
gentle, effective cleansing, softens hair
Ingredient type:
coconut acid, emulsifier
Benefits
foam
Ingredient type:
fatty alcohol
Benefits
conditioning
Ingredient type:
sulfate free cleanser
Benefits
conditions, fights static and frizz
Ingredient type:
derived from olive oil, conditioner, occlusive
Benefits
suppleness and elasticity
Ingredient type:
derived from olive oil, conditioner, occlusive
Benefits
suppleness and elasticity
Ingredient type:
rheology Modifier
Benefits
thickens product
Ingredient type:
vitamin, antioxidant
Benefits
detangling
Ingredient type:
natural oil
Benefits
regulates scalp oil production, hydrates, strengthens
Ingredient type:
conditioner, thickener, and emollient
Benefits
manageability, improves texture and softeness
Ingredient type:
conditioner, thickener
Benefits
hydration, slip
Ingredient type:
humectant, draws water to surface
Benefits
improve hair body, suppleness, or sheen
Ingredient type:
pH adjuster
Benefits
maintains healthy pH
Ingredient type:
pH adjuster
Benefits
maintains healthy pH

Styling

We select ingredients based on performance. We use oils that condition, strengthen and soften hair, and also water based silicones because they work better on frizz, heat and humidity. Then they wash out.

conditioner, water based silicone
lightweight moisture that absorbs quickly, but washes out easily while conditioning and protects
conditioning, stabilizer
conditions, improves product consistency
conditioner, water based silicone
moisturize, tame frizz, protect from heat & humidity
polymer
hold that dries soft
film former
for definition
solubalizer, binds oil and water together
improves product consistency
natural oil, emollient
moisturization, softness, shine
conditioner, thickener
softness
rheology modifier
hold that dries soft
vitamin oil, antioxidant
strength, shine, smoothing
pH adjuster
maintains healthy pH
conditioner, silicone
protect from heat and humidity
derived from olive oil, conditioner, occlusive
suppleness and elasticity
derived from olive oil, conditioner, occlusive
suppleness and elasticity

Safe & Effective Preservatives

All our reformulated products use safe and effective preservatives, and avoid those preservatives banned in the European Union. It's harder to make products this way, but it's better for you. This is our commitment to make products with the best ingredients for hair.

safe, effective preservatives. sodium (salt of levulinic acid).
prevents spoilage
safe, effective preservative. a type of cictric acid.
prevents spoilage
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Most Popular

Pro Curl Cream Gel

$22.00
Rated 4.8 out of 5
Based on 9 reviews
Lightweight 3-in-1 with argan oil that defines + holds with touchable softness.

Curl Cleansing Set

$29.00
Rated 4.5 out of 5
Based on 2 reviews
The foundation for curls: gentle pH balanced cleansing + nourishing conditioner.

Party Curl Activating Spray

$14.00
Rated 4.9 out of 5
Based on 8 reviews
Activating + defining spray with UV protectants that tame frizz.