Making Curls Work For You
High performing, multi-benefit products with simple routines to fit your lifestyle and enhance your unique beauty.
We believe that curls are a unique outward expression of inner beauty.
Our Story
Royal Locks Curl Care was born in 2014 when a classic curly girl got tired of mixing multiple gels and creams to get the benefits she desired. It became apparent to her the curl community was seeking an effortless approach to curl care.
The idea of Pro Curl Cream Gel was born. Pro Curl takes a multi-functional approach to traditional curl care to nourish your locks like a cream and defines and holds them like a gel. Since then, our product line has expanded to offer the best curl support, from shower to style, to give you beautiful locks from waves to curls to coils.
Meet The Owner
It all started with having her first child. When Casey Simmons experienced all the hormonal changes of motherhood, her formerly pin straight hair became wavy. Struggling with her new identity as a mom, her different look added an extra layer to figure out. But it’s just hair, right? Wrong. Casey knew finding confidence and balance would take time, but she liked that her new wavy look seemed to express who she is: unique, approachable and fun. So, she started with the hair.
Of course, finding the right products was a journey in itself! Casey’s research found that many women like her experience changes in hair texture throughout their lives or choose to stop straightening and wear their hair naturally curly. These women were also overwhelmed when attempting to understand how to manage their new curly patterns. Additionally, they too felt a connection between their look and individuality. Changing your hair changes how you feel, and for many it is important to have your look represent the real you.
When Casey discovered Royal Locks Curl Care, she loved that the products worked with simple steps that fit into her new lifestyle while delivering beautiful results.
Now at the helm of Royal Locks, Casey works closely with the brand’s formulation chemist. She tests new products with her curly haired husband, Duncan, and their curly daughter, before going to a diverse panel of curls. Through proven formulas, education, and community support Casey empowers others to find and express their unique beauty. Casey’s vision is to develop high quality products that work hard so you don’t have to and pair them with simple routines and styling techniques that fit into your lifestyle - for curls that look and feel like you.
POWER UP YOUR CURLS
Made With You In Mind
High performing products that work hard so you don’t have to!
We did the research to create multi-benefit products that balance hydration and moisture, create definition and hold with softness - while taming frizz. Tested on millions of curls.
Simple Routines
Using 3 easy steps: our shampoo, conditioner and one styler, helps your curls and waves stay nourished, healthy, and easier to manage while holding their form. Curls that look and feel like you.
Less is way (way) more
A little goes a long way with our concentrated products. Less layering, less product, for more softness and more definition.
Ingredients to feel good about.
High-grade ingredients and nourishing botanicals. Sulfate, paraben & cruelty free.
Casey’s Favorites
Growing up I had medium thickness straight hair. Years later after having my first child and experiencing all the hormonal changes of motherhood, my hair became wavy! Although I loved my formally straight hair, I decided that this new wavy look seemed to express who I was: unique, approachable and fun. So, I decided to give it a chance. First, I needed the right products and techniques.
I am so happy I discovered Royal Locks Curl Care and loved that the products worked with simple steps that fit into my new lifestyle, while delivering beautiful results.