First I must say that I have tried everything on the market and so far this is my favorite hair product. I love everything about it!. I have straightened my curly, wavy hair for years and decided to start wearing it curly again and couldn't find anything that would help bring my curls back. The first time I used the shampoo and conditioner.... Curls!!! I love the texture and smell of my hair after using the shampoo and conditioner. I do not even have to use any other hair products to hold my curls and they are very soft. I have even recommended it to my 4 daughters, Who also have curly/wavy hair. I will continue to use this!!